To reinforce its commitment to sustainability and raise awareness about the conscious use of technology, Vivo innovates by combining our sound intelligence with art, partnering with Soundthinkers and Alok in a unique and disruptive project that evokes the essence of a brand that champions emotional technology.

A leading brand in beauty and personal care in Brazil and Latin America, Natura combines science and nature in its products. Now, this connection extends to its new Sound Logosonic logo, inspired by the relationship between living beings and technology, created from the natural richness of the Amazon Rainforest.

We immersed ourselves in the feminine universe to map out habits and craft a sonic strategy that reflects GNT's DNA: a channel even more connected to Brazilian women. We developed guidelines encompassing musical, vocal, and non-musical elements, strengthening the brand's identity.

Sportv, one of the leading sports broadcasting brands on Brazilian television, underwent a rebranding process where sound took center stage. We strategically developed a new sonic identity, including a sonic logo that captures the energy and power of a crowd’s cheer.

Lay's conducted a social experiment to emphasize the importance of promoting respect for women both within and beyond the world of football. Using our expertise in AI, we transformed a female journalist’s voice into that of a male commentator in real time during the live broadcast of a match on YouTube. The result was striking.

The translation of speed and power into a memorable sound brand icon.

The new FIAT has reinvented itself, bringing a vibrant and pop approach to Latin America. The brand’s visual, verbal, and sonic rebranding project was a comprehensive 360-degree effort, with sound playing a central role. We delved into the behaviors of various user profiles to rethink FIAT’s sonic codes, integrating them into its communication, products, and services.

Launching a new product is always a challenge, especially for an iconic brand like Jeep, renowned for its Easter Eggs. In this project, we developed an exclusive sonic palette for the launch campaign and incorporated Morse code to conceal the name of the new vehicle during its first appearance in the market.

The Jeep brand is a benchmark for quality, technology and sophistication. These attributes need to be present not only in its products but also in other points of contact. We designed the Jeep store experience through sound, where each layer and point of the journey was carefully thought out.

Manscaped is a brand of men’s intimate grooming trimmers with ceramic blades, advanced skincare technology and a modern, minimalist look. We translated this essence into a carefully developed sound design crafted for the launch video.

Zico, Flamengo's greatest idol, scored 334 goals at Maracanã Stadium. Yet, none of these moments were witnessed by his father, José Antunes Coimbra, who passed away in 1986. In a special Father’s Day campaign for Mercado Livre, we used artificial intelligence to recreate his father’s voice, delivering a touching tribute that blended technology and emotion.

The IPO of a company, is usually accompanied by a classic sound symbol: the ringing of the bell. This icon, which dates back generations, is still used by stock exchanges all over the world. But we are currently living in a more digital world, where investing has become more popular and digital. With this in mind, we developed the complete sound identity of B3.

The mergin of two iconic Latin American airlines marked one of the most significant moments for the sector in recent years. We flew across different territories and applied our expertise in translating behaviors into sounds to develop LATAM AIRLINES’ sound strategy. This 360° project was created with the purpose of further strengthening the brand identity and experience in all points of contact.

How can we create a memorable sound expression for a genuinely Brazilian brand? Petrobras, a benchmark in the oil, and energy industry, is intrinsically connected to the local culture. That is why we took a deep dive into Brazil’s sound ancestry, mapping and integrating different rhythms, recognized both in Brazil and abroad, in order to translate them into a unique expression.

Gore-Tex product technologies deliver lasting comfort and reliable protection in any weather. Building on this essence, we developed a Key Sound, crafting a style of voice and soundtrack.

App-assisted workouts have become a global trend. The most popular of these, Freeletics, is changing the behavior of those who choose this tool. We have created a sound palette, translated into a powerful and vibrant musical aesthetic.

Honda, one of the world’s leading manufacturers of automobiles and motorcycles, needed to translate the concept of the brand to Brazilians and, through sound, we managed to do so.

The moment of survival, in severe cases of heart surgery, is certainly one of the most remarkable for those who have undergone this experience. With this in mind, we developed a device capable of conveying a message, directly from the thoracic region of these patients to those who gave them a new chance at life.

Iguatemi has established itself as a nationally recognized brand, a symbol of dynamism and sophistication, especially in the fashion world. Based on this brand essence, we carried out an in-depth immersion in one of the chain’s malls, creating the first Sound Guide for Shopping Malls in Latin America.

For a long time, printed magazines took over the content and advertising consumption habits. However, with the digital revolution, several players in this sector faced many challenges. Reinventing advertising strategies has become essential for survival. To this end, we gathered typography and sound experts to create memorable ads on a streaming platform for the NME brand.