App-assisted workouts have become a global trend. The most popular of these, Freeletics, is changing the behavior of those who choose this tool. We have created a sound palette, translated into a powerful and vibrant musical aesthetic.
Freeletic
Sound production project for the largest training app.
Sound production projects are developed by the sound experts at Shoundthinkers, who work closely with the client from the briefing and project conception to the final delivery, including the sound file applied to the video case, as in the case of Freeletics. This ensures perfect harmony between sound and image.
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Our projects
To reinforce its commitment to sustainability and raise awareness about the conscious use of technology, Vivo innovates by combining our sound intelligence with art, partnering with Soundthinkers and Alok in a unique and disruptive project that evokes the essence of a brand that champions emotional technology.
A leading brand in beauty and personal care in Brazil and Latin America, Natura combines science and nature in its products. Now, this connection extends to its new Sound Logosonic logo, inspired by the relationship between living beings and technology, created from the natural richness of the Amazon Rainforest.
We immersed ourselves in the feminine universe to map out habits and craft a sonic strategy that reflects GNT's DNA: a channel even more connected to Brazilian women. We developed guidelines encompassing musical, vocal, and non-musical elements, strengthening the brand's identity.