For a long time, printed magazines took over the content and advertising consumption habits. However, with the digital revolution, several players in this sector faced many challenges. Reinventing advertising strategies has become essential for survival. To this end, we gathered typography and sound experts to create memorable ads on a streaming platform for the NME brand.
NME
Winner of major awards in the segment: 2013 Bronze Cannes Lions in the category Promo & Activation, 2014 Webby Awards, 2014 Prata Clio Awards NY, 2014 Grand Prix El Ojo.
To create a visual ad on a music streaming platform, we designed a new typography inspired by the way SoundCloud displays the sound waves of uploaded audio files. Sounds that evoke NME’s identity were transformed into the entire American alphabet, enabling the magazine to promote music from its partner artists in a unique way.
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Our projects
To reinforce its commitment to sustainability and raise awareness about the conscious use of technology, Vivo innovates by combining our sound intelligence with art, partnering with Soundthinkers and Alok in a unique and disruptive project that evokes the essence of a brand that champions emotional technology.
A leading brand in beauty and personal care in Brazil and Latin America, Natura combines science and nature in its products. Now, this connection extends to its new Sound Logosonic logo, inspired by the relationship between living beings and technology, created from the natural richness of the Amazon Rainforest.
We immersed ourselves in the feminine universe to map out habits and craft a sonic strategy that reflects GNT's DNA: a channel even more connected to Brazilian women. We developed guidelines encompassing musical, vocal, and non-musical elements, strengthening the brand's identity.