Iguatemi has established itself as a nationally recognized brand, a symbol of dynamism and sophistication, especially in the fashion world. Based on this brand essence, we carried out an in-depth immersion in one of the chain’s malls, creating the first Sound Guide for Shopping Malls in Latin America.
Iguatemi
In our listening exercise, we aimed at understanding how sound impacted the journey of the different personas visiting the mall. We realized that simply adding a musical layer would not deliver the desired results. Therefore, we created a detailed guide for how sound should be used inside the mall. Only after addressing noise control did we move on to creating flexible musical moods. Additionally, we developed an exclusive software that adjusts the sound layers of the played content according to the decibel levels at any given moment. Sophistication is also connected to sonic comfort.
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Our projects
To reinforce its commitment to sustainability and raise awareness about the conscious use of technology, Vivo innovates by combining our sound intelligence with art, partnering with Soundthinkers and Alok in a unique and disruptive project that evokes the essence of a brand that champions emotional technology.
A leading brand in beauty and personal care in Brazil and Latin America, Natura combines science and nature in its products. Now, this connection extends to its new Sound Logosonic logo, inspired by the relationship between living beings and technology, created from the natural richness of the Amazon Rainforest.
We immersed ourselves in the feminine universe to map out habits and craft a sonic strategy that reflects GNT's DNA: a channel even more connected to Brazilian women. We developed guidelines encompassing musical, vocal, and non-musical elements, strengthening the brand's identity.