The IPO of a company, is usually accompanied by a classic sound symbol: the ringing of the bell. This icon, which dates back generations, is still used by stock exchanges all over the world. But we are currently living in a more digital world, where investing has become more popular and digital. With this in mind, we developed the complete sound identity of B3.
B3
The first stock exchange in the world to have its IPO bell from the sound logo.
The initial objective was to develop the B3 bell-ring for the opening of an IPO (Initial Public Offering), but when talking to the brand managers, we understood that the challenge was even greater: to create a unique sound identity for the Brazilian Stock Exchange compared to other brands around the world, making each sound expression of the Brand memorable and still consistent with its new positioning.
Sound Logo and IPO Campaign
From this vision, a musical palette for the brand was born, serving as the foundation not only for the SOUND LOGO and B3’s IPO Bell but also for its entire musical strategy. While other stock exchanges around the globe feature a traditional bell ring, Brazil’s Stock Exchange now boasts the B3RING—a concept that embodies the brand’s role in fostering growth for everyone connected to it. This innovative identity allows B3 to proudly express its Brazilian roots, cutting-edge technology, and intrinsic value through all its channels. With a robust and distinctive sound identity, B3 sets itself apart on the global stage of stock exchanges.
Our projects
Aiming to further strengthen the platform's branding, Meio&Mensagem adds a sound layer to its identity. Reinforcing the attributes of a brand that informs, inspires, and connects, Soundthinkers designed a strategy that mirrors how m&m operates, transforming a sea of scattered news and data into cohesive and organized information.
To reinforce its commitment to sustainability and raise awareness about the conscious use of technology, Vivo innovates by combining our sound intelligence with art, partnering with Soundthinkers and Alok in a unique and disruptive project that evokes the essence of a brand that champions emotional technology.
A leading brand in beauty and personal care in Brazil and Latin America, Natura combines science and nature in its products. Now, this connection extends to its new Sound Logosonic logo, inspired by the relationship between living beings and technology, created from the natural richness of the Amazon Rainforest.