Aiming to further strengthen the platform's branding, Meio&Mensagem adds a sound layer to its identity. Reinforcing the attributes of a brand that informs, inspires, and connects, Soundthinkers designed a strategy that mirrors how m&m operates, transforming a sea of scattered news and data into cohesive and organized information.
Meio&Mensagem
Organizing, through sound, a brand that organizes information.
Following a visual refresh, Meio&Mensagem adds sound as a layer to its identity. The challenge of this project was to translate how a brand that is always connected to current events communicates musically, vocally, and also through a sound signature. After an in-depth evaluation and the definition of the key parameters to be highlighted, we created a Sound Dna based on how m&m behaves when communicating with the market: it clearly and efficiently organizes the everyday chaos of information. The brand's voice is female and forward-looking, without losing the tone of responsibility required for a platform that communicates market news and events. As for the music, it expresses an urban and artistic tone, with references to jazz, electronic music, and other genres connected to originality and timelessness. Finally, the sound signature, or sound logo, is a perfect reflection of a brand that understands chaos, diffusion, and noise, organizing it in a clear and reliable way. This moment of noise is reflected in the first part of the signature through a fast arpeggio that leads into a second moment, where three organized notes punctuate the brand's name, together with the visual motion.
Our projects
To reinforce its commitment to sustainability and raise awareness about the conscious use of technology, Vivo innovates by combining our sound intelligence with art, partnering with Soundthinkers and Alok in a unique and disruptive project that evokes the essence of a brand that champions emotional technology.
A leading brand in beauty and personal care in Brazil and Latin America, Natura combines science and nature in its products. Now, this connection extends to its new Sound Logosonic logo, inspired by the relationship between living beings and technology, created from the natural richness of the Amazon Rainforest.
We immersed ourselves in the feminine universe to map out habits and craft a sonic strategy that reflects GNT's DNA: a channel even more connected to Brazilian women. We developed guidelines encompassing musical, vocal, and non-musical elements, strengthening the brand's identity.